Behaviors of customers and Environment Influence on Marketing Essay

Behaviors of customers and Environment Influence on Marketing - Essay ExampleAttracting customers is an integral part of market, but retaining them is even more important. This foot be achieved through several means including understanding the behavior of veritable and future customers and the environment. In addition, recognizing changes in the market environment allows the firms to capitalize on marketing opportunities or prepare for threats in the market. Understanding of the market environment requires the firms to be conversant with current market trends, technology developments and competitors strategies. Therefore, this paper seeks to analyze customers current and probable behaviors and the market environment, as well as they affect marketing strategies. In order to successfully market their products firms need to understand both the behavior of current and potential customers and the captivate of the marketing environment. In understanding the current customers behavior, marketers are able to do an analysis of their buying trends. This also helps to recognize the prevailing involve of the customer and hence produce products that satisfy target customers needs. It is also very important to be aware of the consumer buying process so as to influence the choice of the consumer. In doing so, it is paramount to understand that the buying process consists of several stages, all of which are of great interest to marketers (Thomas, 1995, p.248).